Here’s what clients, former managers and colleagues have to say:
Patrick Venning, Co-Founder at The Brixton Distillery Company (Market Row Botanical Rum):
“Fiona is great to work with, a real professional and a freelancer focused on generating results. I have worked with her as both a colleague and a freelancer and I could not recommend her strongly enough. Her experience really matters in the world of PR and she is as happy doing the strategy side of things as she is the ground work.”
Rebecca Harley, Marketing Manager at The Endorphin Dealer Institute (Spirited Euphoria):
“We have had a really positive experience working with Fiona. She’s exceptionally hard working and full of great creative ideas. Fiona is really well connected with journalists and editors, which has resulted in us securing many opportunities with our tier one trade and consumer publications.
As a direct result of Fiona’s work, our brand was included in the Top 10 Most Innovative Spirit launches of 2021 (The Spirits Business), along with recommendations in the likes of The Independent, Red, The Robb Report, Shortlist, Liz Earle Wellbeing and Women’s Running magazine. Her press coverage helped to secure awareness, and in turn drive positive consumer reviews for us. We would highly recommend working with Fiona as she has a really positive approach to work and delivers fantastic results.”
Rick Hewett, Director at LondonMedia (PR agency):
“Fiona came on board to help me with a short-term project, but we worked so well together that she ended up supporting for 12 months across a broad range of B2B and B2C tech clients, as well as events such as London Tech Week. We benefited from her ability and willingness to dial her senior experience up and down to whatever was required; everything from strategic planning and campaign ideas, through to day-to-day account management and media relations. She’s great with clients, organised, reliable, honest and an asset to any PR agency looking for senior interim support.”
Ella Thompson, Senior Account Director, Whiteoaks International (PR Agency):
“Fiona has been an absolute pleasure to work with and has had a significant impact on the volume and quality of our thought leadership coverage. She really takes the time to understand our clients, their unique angles and the target media, which ultimately delivers us great results. She has been instrumental in plugging gaps in our team and the opportunities and coverage she has delivered has been regularly called out by clients as fantastic.”
Penny Badowska, Designer & Co-Owner at Flat White Websites:
“Fiona’s endless energy, amazing focus and red-hot ideas have given our social media a fantastic boost, getting our Facebook page up-and-running and reaching out to other small businesses with her brilliant #StartUpsUnited campaign. All way beyond what we could have expected.”
Fred Badowski, CEO at Flat White Websites:
“We have worked with Fiona for the last seven months on a social media campaign she designed and ran for our business and she has been professional, thoughtful, organised and efficient. Equally importantly, she has been patient and calm and has managed to maintain a healthy sense of humour. We would not hesitate to recommend.”
Aurelie Kane, Communications & Corporate Affairs Director at Pernod Ricard UK:
“I highly recommend working with Fiona. A strategic thinker who delivers projects with creativity and precision. Fiona is a leader, a fantastic team player and a motivator of teams. Fiona’s experience spans in-house and agency across multiple sectors, communication disciplines and includes collaborating very well across all levels of an organisation.”
Sarah Shilling, Interim Head of Communications (former) at Pernod Ricard UK:
“Fiona is an extremely skilled Communications expert and someone you really want on your team. She has an outstanding eye for detail and is very results driven, demonstrating strategic vision and creative flair. She can easily manage agencies as well as an immediate team around her and her diplomacy means she is very good at stakeholder management. Highly recommended.”
Mark Makin, Head of New Ventures at Pernod Ricard UK:
“Fiona has a real flair for PR and an exceptional eye for detail, complemented by her creative approach and fantastic relationships with the trade press.”
Fiona Lynch, Head of Sales – Contact Centre at Sky Plc:
“Whilst working with Fiona what was apparent was her focus on working collaboratively with others. Fiona would often link in with me to ensure she gained feedback on ideas and then produced a plan on how to bring these ideas to life. When in meetings with Fiona, she was focused and would bring the group back to task when required but was was approachable and personable at the same time. Fiona is detail orientated and gets a job done. It was a pleasure to work with Fiona and I would be happy to do so again in the future.”
Brian Eaton, Senior Communications Manager (former) at A-B InBev:
“Fiona is a talented communicator, with exceptional attention to detail, customer relations skills, and ability to focus and deliver on strategic goals. Even more important, Fiona’s energetic and charming personality made her a joy to work with. She’s calm under pressure and exhibits an innate drive to deliver results on every project.”
George Reisch, Brewmaster (former) at A-B InBev:
“I’m a Master Brewer and was frequently sent out worldwide to media and public events to share a quality message about beer and brewing. Fiona was my rock who set up these interactions with extreme care and diligence. I value her more than words can describe – she is the best!”
Steve Richardson, Vice President (former) at Kupper Parker Communications (PR Agency):
“Fiona is a fantastic combination of strategic thinker and effective tactician. She is creative, a team player, a hard worker, and knows how to get results. She is a huge asset to any team and she is one of my favourites.”
Holly Rees, Account Director (former) at Whiteoaks International (PR Agency):
“I had the pleasure of working with Fiona for around 12 months when she provided media support to my team. Fiona was responsible for pitching in stories to the trade and national media and securing a range of opportunities for clients (such as opinion articles, comment opportunities and press briefings, etc). The foundation of any traditional PR campaign is gaining media coverage for your client’s story and Fiona delivered fantastic results and over achieved the monthly targets she was set.
I was particularly impressed with Fiona’s detailed knowledge of how the media works and also her strong relationships with journalists that helped secure opportunities. Fiona is meticulous with her planning and research to ensure the story cuts through the sheer volume of pitches a journalist receives each day.
But Fiona goes above and beyond securing opportunities, her ability to consult on a pitch strategy is second to none. She can spot a good story and understands what the media is looking for. She crafts pitches and comments that not only gets the attention of a journalist but also meet the client’s needs to tell their story to their target audience in an interesting way.
While I’ve known PR’s to find pitching to the media daunting, Fiona makes it look easy and achieved consistent, fantastic results across the IT, channel, technology, marketing, finance and retail trades to name but a few as well as national media coverage. She also helped us break in to the US retail trade media with great success.
Fiona was always there to support the team and provide a fresh pair of eyes to a story and I would happily recommend her to support on media work.”